Director of Content & Lead Generation

Kuala Lumpur, Kuala Lumpur, Malaysia

Job responsibilities

Developing, Optimizing, and Maintaining all Content 

o Developing and creating content for all platforms to increase engagement, impressions, and traffic to generate viable leads.

o Ensuring all content follows the set Brand Style Guidelines with regards to structure, layout, quality and tone of voice.

o Ensuring all content is optimized for search and user experience for all channels of content including online, social media, email, and website. 

o Arbitrating best practices in narrative, grammar, messaging, writing, and style.

o Developing a functional content calendar for all internal marketing requirements.

o Integrating content activities within traditional marketing campaigns.

o Gauging content effectiveness through metric analysis and testing.

o Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, retrieval and repurposing, including the real-time implementation of existing strategies.

Developing, Optimizing, and Implementing Integrated Content Strategies

o Developing and implementing an integrated content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. 

o Continuously adapting and optimizing content strategies based on incoming metrics, analysis, and shifts in market trends.

o Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.

o Conducting periodic audits both of competitor content and internal.

o Ensuring consistent global experience.

o Maintaining awareness of legal consideration, such as copyright and data protection laws, and implementing necessary steps as a result of any shifts in policy.

Enhancing Internal Communication

o Collaborating with other department heads and specialists to optimize content output and lead generation tactics.

o Improving internal communication standards and best practices.

Managing the Content Team

o Managing content department team, including their hiring/firing, training, and professional advancement through mentorship and other opportunities.

o Establishing and optimizing department workflows for requesting, creating, editing, publishing, and retiring content.

Qualifications

Academic & Professional Qualifications

o Masters’ degree in related area

Achievements & Experience

o >5 years of relative business experience (preferably B2B & B2C, content marketing and/or communications)

o >3 years of managerial experience

o Strong understanding and proven application of website technologies, social media platforms and email marketing - including SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)

o Good technical understanding of web analytics and the ability to pick up and apply new monitoring and reporting tools quickly

o High Proficiency in MS Office

o Experience with content management systems and multichannel marketing software

o Experience and strong understanding of data protection laws and copyright regulations

o Experience with public relations initiatives

o Excellent writing skills and strong verbal communication skills in English

o Excellent leadership and interpersonal skills essential

o High attention to detail 

o Excellent editing skills essential

Core Functional Knowledge

o Content Marketing

o Brand Styling

o Social Media Marketing

o Trendwatching & Market Research

o Metrics and Analytics

Important Skills & Behavioural Competencies

o Team and People Manager

o Creative

o Solution-Orientated

o Critical Thinker

o Responsible and dedicated

o Adaptable to a fast-paced environment where the demands and direction of work are constantly changing

o Independent and self-motivated

o Excellent time-management

o Excellent communication skills

o Team-player