Kuala Lumpur, Kuala Lumpur, Malaysia
Developing, Optimizing, and Maintaining all Content
o Developing and creating content for all platforms to increase engagement, impressions, and traffic to generate viable leads.
o Ensuring all content follows the set Brand Style Guidelines with regards to structure, layout, quality and tone of voice.
o Ensuring all content is optimized for search and user experience for all channels of content including online, social media, email, and website.
o Arbitrating best practices in narrative, grammar, messaging, writing, and style.
o Developing a functional content calendar for all internal marketing requirements.
o Integrating content activities within traditional marketing campaigns.
o Gauging content effectiveness through metric analysis and testing.
o Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, retrieval and repurposing, including the real-time implementation of existing strategies.
Developing, Optimizing, and Implementing Integrated Content Strategies
o Developing and implementing an integrated content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
o Continuously adapting and optimizing content strategies based on incoming metrics, analysis, and shifts in market trends.
o Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
o Conducting periodic audits both of competitor content and internal.
o Ensuring consistent global experience.
o Maintaining awareness of legal consideration, such as copyright and data protection laws, and implementing necessary steps as a result of any shifts in policy.
Enhancing Internal Communication
o Collaborating with other department heads and specialists to optimize content output and lead generation tactics.
o Improving internal communication standards and best practices.
Managing the Content Team
o Managing content department team, including their hiring/firing, training, and professional advancement through mentorship and other opportunities.
o Establishing and optimizing department workflows for requesting, creating, editing, publishing, and retiring content.
Academic & Professional Qualifications
o Masters’ degree in related area
Achievements & Experience
o >5 years of relative business experience (preferably B2B & B2C, content marketing and/or communications)
o >3 years of managerial experience
o Strong understanding and proven application of website technologies, social media platforms and email marketing - including SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)
o Good technical understanding of web analytics and the ability to pick up and apply new monitoring and reporting tools quickly
o High Proficiency in MS Office
o Experience with content management systems and multichannel marketing software
o Experience and strong understanding of data protection laws and copyright regulations
o Experience with public relations initiatives
o Excellent writing skills and strong verbal communication skills in English
o Excellent leadership and interpersonal skills essential
o High attention to detail
o Excellent editing skills essential
Core Functional Knowledge
o Content Marketing
o Brand Styling
o Social Media Marketing
o Trendwatching & Market Research
o Metrics and Analytics
Important Skills & Behavioural Competencies
o Team and People Manager
o Critical Thinker
o Responsible and dedicated
o Adaptable to a fast-paced environment where the demands and direction of work are constantly changing
o Independent and self-motivated
o Excellent time-management
o Excellent communication skills
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