2Stallions Pte. Ltd.

Director of Content & Lead Generation

Kuala Lumpur, Kuala Lumpur, Malaysia


Job responsibilities


Developing, Optimizing, and Maintaining all Content 

o Developing and creating content for all platforms to increase engagement, impressions, and traffic to generate viable leads.

o Ensuring all content follows the set Brand Style Guidelines with regards to structure, layout, quality and tone of voice.

o Ensuring all content is optimized for search and user experience for all channels of content including online, social media, email, and website. 

o Arbitrating best practices in narrative, grammar, messaging, writing, and style.

o Developing a functional content calendar for all internal marketing requirements.

o Integrating content activities within traditional marketing campaigns.

o Gauging content effectiveness through metric analysis and testing.

o Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, retrieval and repurposing, including the real-time implementation of existing strategies.

Developing, Optimizing, and Implementing Integrated Content Strategies

o Developing and implementing an integrated content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. 

o Continuously adapting and optimizing content strategies based on incoming metrics, analysis, and shifts in market trends.

o Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.

o Conducting periodic audits both of competitor content and internal.

o Ensuring consistent global experience.

o Maintaining awareness of legal consideration, such as copyright and data protection laws, and implementing necessary steps as a result of any shifts in policy.

Enhancing Internal Communication

o Collaborating with other department heads and specialists to optimize content output and lead generation tactics.

o Improving internal communication standards and best practices.

Managing the Content Team

o Managing content department team, including their hiring/firing, training, and professional advancement through mentorship and other opportunities.

o Establishing and optimizing department workflows for requesting, creating, editing, publishing, and retiring content.



Qualifications

Academic & Professional Qualifications

o Masters’ degree in related area


Achievements & Experience

o >5 years of relative business experience (preferably B2B & B2C, content marketing and/or communications)

o >3 years of managerial experience

o Strong understanding and proven application of website technologies, social media platforms and email marketing - including SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)

o Good technical understanding of web analytics and the ability to pick up and apply new monitoring and reporting tools quickly

o High Proficiency in MS Office

o Experience with content management systems and multichannel marketing software

o Experience and strong understanding of data protection laws and copyright regulations

o Experience with public relations initiatives

o Excellent writing skills and strong verbal communication skills in English

o Excellent leadership and interpersonal skills essential

o High attention to detail 

o Excellent editing skills essential


Core Functional Knowledge

o Content Marketing

o Brand Styling

o Social Media Marketing

o Trendwatching & Market Research

o Metrics and Analytics


Important Skills & Behavioural Competencies

o Team and People Manager

o Creative

o Solution-Orientated

o Critical Thinker

o Responsible and dedicated

o Adaptable to a fast-paced environment where the demands and direction of work are constantly changing

o Independent and self-motivated

o Excellent time-management

o Excellent communication skills

o Team-player



Back To All Jobs

Apply For This Job

If you would like to apply for this position, please fill in the information below and submit it to us for consideration.

File Uploads *

(50MB file size limit)

Drop files (or click) here to upload.

Privacy Policy Powered by HR Partner - Cloud HR Software