Head of Social Media & Content

Kuala Lumpur - Remotely, Kuala Lumpur, Malaysia

As the Head of Content & Social Media, you will play a pivotal role in shaping 2Stallions' brand narrative and driving engagement.

You will be responsible for developing and executing a comprehensive content strategy that aligns with our business objectives, positions us as thought leaders, and generates leads. You'll lead and inspire the Content & Social Media team, ensuring exceptional content reaches target audiences across diverse platforms.

This role encompasses managing both internal and client content marketing projects, guaranteeing the consistent delivery of high-calibre content that adheres to our brand standards and achieves client goals.

Responsibilities for both internal brands and client projects

Content Strategy & Development:

• Develop and implement an integrated content strategy aligned with marketing goals, both short- and long-term 
• Research and identify content themes and topics that educate customers and support business objectives.
• Lead the content team in creating high-quality content (videos, infographics, blogs, data visualisation) for multiple platforms (websites, social media, publications).
• Continuously monitor and adapt the strategy based on data, analytics, and market trends.
• Ensure content adheres to brand guidelines for structure, layout, tone of voice, and user experience across all channels.
• Conduct competitor and internal content audits to identify areas for improvement.
• Stay informed of legal considerations like copyright and data protection laws.
• Explore and leverage new technologies (e.g., AI writing tools) to refine content creation and strategy.

Content Management & Optimisation:

• Develop and maintain content style guides and best practices.
• Oversee the implementation of established content strategies.
• Establish and optimise workflows for requesting, creating, editing, publishing, and archiving content.
• Develop and implement measurement systems to track content performance against objectives.
• Optimise content for search engines and user experience.
• Continuously test and refine content based on data analysis.

Content & Social Team Management:

• Manage the content team, including recruitment, training, and professional development.
• Provide mentorship and support to team members, fostering their growth and career progression.
• Lead the team in developing content for both internal marketing and client projects.

Academic & Professional Qualifications

• Bachelors degree in a related area (eg. Mass Communication, Marketing)

Achievements & Experience

• 5+ years of relative business experience (preferably B2B & B2C, content marketing and/or communications)
• 2+ years of managerial experience
• 1+ years of client relationship experience
• Agency experience added advantage
• Fluency in English (Written and Verbal)
• Strong understanding and proven application of website technologies, social media platforms and email marketing - including SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)
• Good technical understanding of web analytics and the ability to pick up and apply new monitoring and reporting tools quickly
• Experience with AI tools for content writing and marketing for copywriting and advertisement
• High Proficiency in MS Office and Google
• Experience with content management systems and multichannel marketing software
• Experience and strong understanding of data protection laws and copyright regulations
• Experience with public relations initiatives
• Excellent writing skills and communication skills in English
• Excellent leadership and interpersonal skills are essential
• Attention to detail 
• Excellent editing skills are essential
• Experience working with and in multicultural environments