Are you passionate about driving results through digital advertising and marketing automation? We are looking for an experienced Senior Digital Ads Specialist to join our growing team remotely.

In this role, you will take the lead in planning, setting up, and optimizing digital advertising campaigns across multiple platforms. You will also be responsible for implementing marketing automation strategies and managing automation platforms to help our clients achieve measurable growth.

We are seeking someone who thrives in a fast-paced environment, has a strong analytical mindset, and can translate marketing goals into impactful campaigns that deliver ROI. If you are ready to make a difference and elevate digital marketing performance, we would love to hear from you!

Responsibilities

• Plan, set up, and optimize digital advertising campaigns on platforms including Meta (Facebook/Instagram), Google Ads, LinkedIn, and TikTok.
• Conduct audience and keyword research, craft compelling ad copy, and manage targeting and segmentation to maximize performance.
• Monitor and analyze campaign metrics, identify areas for improvement, and make data-driven optimizations to maximize ad budgets.
• Collaborate with other advertising specialists to ensure campaign dynamics align with client objectives.
• Leverage marketing automation tools such as Pardot, HubSpot, ActiveCampaign, or MailChimp to integrate paid advertising with automation workflows.
• Set up automated lead nurturing campaigns, track conversions, and enhance customer journeys across multiple channels.
• Use Google Analytics 4 to track and analyze the performance of advertising campaigns and automation initiatives.
• Generate comprehensive reports and provide actionable insights to clients, highlighting key metrics, trends, and opportunities for growth.
• Work closely with development, content, and design teams to ensure seamless integration of advertising campaigns and automation efforts.
• Collaborate on landing page optimization, tracking implementation, and other technical aspects to enhance campaign performance and user experience.
• Stay up to date with the latest trends and changes in the digital marketing landscape.

Academic & Professional Qualifications

• Bachelor’s degree in Advertising, Marketing, Media, Communications, or a related discipline.

Achievements & Experience

• Minimum 3 years of relevant work experience in digital advertising, with at least 1 year in an agency setting.
• Hands-on experience with marketing automation tools such as Pardot, HubSpot, ActiveCampaign, or MailChimp is essential.
• Proven track record of planning, executing, and optimizing digital advertising campaigns on Meta (Facebook/Instagram), Google Ads, LinkedIn, and TikTok.
• Familiarity with Google Analytics 4 and ability to derive meaningful insights from data.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Excellent knowledge of industry best practices and trends in paid advertising and marketing automation.
• Ability to collaborate effectively with cross-functional teams, including development and design, to achieve campaign objectives.
• Strong communication skills, both written and verbal, for effective client and stakeholder interaction.
• Detail-oriented, organized, and able to manage multiple projects simultaneously in a fast-paced environment.

What We Offer

• Remote flexibility – work from anywhere in Malaysia with a supportive digital-first culture.
• Career growth opportunities – continuous learning, training, and exposure to diverse client projects.
• Collaborative environment – work alongside talented professionals in advertising, design, and development.
• Impactful work – contribute directly to client success and see the measurable results of your campaigns.
• Work-life balance – structured workflows and respect for personal time

Bring your expertise, creativity, and drive, hit Apply now and let’s grow together